OptiVega started when Dr Carsten Smidt, a leading nutritional scientist, was researching diet and nutrition and noticed that while plant-based diets are generally healthier many vegans and vegetarians were lacking in some areas. His research led him to the idea that our modern diets are unable to meet our bodies needs. That there are nutritional gaps in what our bodies have evolved to need and what our diet provides. And, diets that are significantly different, such as plant-based diets, leave different gaps in the bodies nutritional needs.

There were many vitamin and supplement products available but none were formulated with the plant-based diet in mind. This lead to years of research in determining the requirements and possible deficiencies in this type of diet and then locating the most effective ingredients to fill the gaps while still maintaining the highest quality and upmost integrity of the vegan diet.

The result is OptiVega Comprehensive Multivitamin and Mineral for Optimum Nutrition, Health and Vitality for Vegans and Vegetarians.

Carsten Smidt

Carsten Smidt, Ph.D. is an experienced veteran in the dietary supplement and health food industry. Dr. Smidt holds a Ph.D. in Nutrition Science from the University of California at Davis, and is the author of many research publications and patents. He has over 25 years of experience in research, product development and strategic management at well-known international companies, such as Nu Skin Pharmanex, Shaklee Corporation, USANA Health Sciences and doTERRA International.

Dr. Smidt is passionate about developing better nutraceutical products as well as building and invigorating strategically sound R&D organizations for quality health and wellness companies.

Joe Ford

Joe is an experienced business professional with broad knowledge and extensive experience around the globe. Joe has spent his career designing software, processes, and building successful teams for industries from health and wellness, enterprise software, to defense and DoD applicatons. He is a proud US Army Veteran.

Joe has a passion for developing solutions that make a difference and add value.